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Tips from a Community Manager: Developing a Brand Voice
Jumping into the world of social media can be scary. Establishing and maintaining a brand presence on social channels requires more than just the occasional funny video or cat photo. We hope this...
View ArticleFollower Count, Retweeting And Lists Talked About With Author Of Tao Of Twitter
We recently interviewed Mark Schaefer, author of The Tao of Twitter. We discussed a variety of topics, like Twitter’s lack of a TweetDeck-like interface, real-time search, the Twitter directory and...
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Trending on Twitter: A Look at Algorithms Behind Trending Topics
Trending topics on Twitter show readers what the most popular conversation topics on the microblogging site are right now. Potential trends are found by polling all tweets for repeated hashtags, and...
View ArticleMake The Most Of Twitter By Split Testing
When you first start using Twitter to market your business you’ll face quite a steep learning curve. You have to learn what to tweet, when to tweet, how to follow people, how to find people – the list...
View ArticleTwitter Wants Active Users To ‘Welcome Back’ Inactive Users
It looks like Twitter is making a small, non-intrusive push to promote more interaction between members of the service. Some users are seeing a new message appear atop their streams on Twitter.com. It...
View ArticleEnterprise Social Networking Tips by Luis Suarez
Over the course of the last few years there has been one particular aspect of social networking for business that I still haven’t come to terms with throughout all of that time. That is, self-promoting...
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4 Ways the Twitter You Know is Changing Forever
Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old...
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4 reasons brands are “doing it wrong” when it comes to Pinterest
Wait. Before you click off this post, this isn’t your typical Pinterest strategy post. Not like the thousands before. No, this is a post directed squarely at the thousands of brands that have jumped on...
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10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Getting noticed on the network...
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LinkedIn beefs up platform: But will you spend more time there?
Quietly (very quietly) LinkedIn has been beefing up its platform lately. Sure, you read all about the numerous changes Facebook makes to its platform. Or, the advertising tools Twitter is now opening...
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How Brands Can Leverage Instagram Hashtags
The Instagram hashtag has become crucial for brands and businesses to gain a greater reach on their photos. Choosing the correct hashtags is the equivalent of choosing SEO keywords for a blog or tags...
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What Facebook hashtags will mean for marketers (eventually)
The short answer: Nothing. Yet. That’s because the darn things aren’t even rolling out to all users for a while (see Facebook’s formal announcement last week). But, that time will come eventually. And...
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3 Strategic Ways To Use Hashtags For Marketing
In 2009 a candy brand launched a campaign that would scare marketers off from using Twitter for years. Skittles decided to tap into the growing popularity of Twitter and engage their youth audience...
View ArticleFacebook to Start Explaining News Feed to Marketers | Social You Should Know
Facebook has promised to explain News Feed to marketers, but I think it’s actually the beginning of an important shift in Facebook’s approach to surfacing content. Plus Instagram allows video importing...
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New Facebook Page Terms Drastically Change Promotions
Facebook just dropped a bomb on the social media marketing world. In a completely unexpected move, the social network made all social media marketers and small business owners jump for joy by making it...
View ArticleHow LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today, there is some great content – and a deluge of bad,...
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Smoothies, Whiskey And The Art of Secondary Marketing
Sometimes you can’t fix a bad website. It probably took me about five years of leading digital campaigns for brands in a variety of industries before I finally accepted that sad fact. The problem is,...
View ArticleHow to Increase Your Twitter Engagement
Twitter is all about engaging your followers. It’s about building relationships. Yeah, yeah, so everyone keeps saying, but how are you supposed to do that? The problem many tweeters have, especially if...
View ArticleLinkedIn Releases Top 2013 Buzzwords
As the largest social network for career networking, LinkedIn has access to a great wealth of data about how professionals want to be perceived. Though the word “creative” has consistently popped up on...
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Consider Social Customer Service to Establish Social Media ROI
“Create smiles… they are the currency of conversations.” #RonR – Ted Rubin When I tweet a brand, like a growing number of consumers, I expect them to respond, especially if I have a question or a...
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